iOS 9 will let you block the annoying ads in Safari

iOS 9 will let you block the annoying ads in Safari

The tech giant presented new features in the new iOS9 like multitasking on the tablet or major improvements to Siri. But unlike the updated news app or a lowercase keyboard, Apple stayed silent about another very useful feature for an ordinary user of Apple products, the Safari’s option to block advertisements that everybody are fed up with very much these days.

Apple presented iOS 9 this week with a couple of new tasty features.

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The tech giant presented new features in the new iOS9 like multitasking on the tablet or major improvements to Siri. But unlike the updated news app or a lowercase keyboard, Apple stayed silent about another very useful feature for an ordinary user of Apple products, the Safari’s option to block advertisements that everybody are fed up with very much these days.

Apple’s engineer, Ricky Mondello unveiled the new feature this week and the company is going to provide more details to software developers soon. The creators of the applications will be able to create Safari add-ons that can block cookies, pictures, ads and other web-related items.

The new feature is similar to the popular Adblock extension

The new feature is similar to the popular Adblock extension

The popular web-site, Nieman Lab already named the new improvement as a worrying one and it’s completely clear, why. Web businesses are receiving a lot of money for the ads, that are shown to mobile users as well. And thanks to the iPhone’s prevalency, Safari was the main application, users could access the internet with. And till recent times users couldn’t block the ads directly, but with the new feature one can predict that the ad-holders’ income will decrease.

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