A new feature will be soon added on YouTube. Now, all music videos will be classified the same way as films.
A new feature will be soon added on YouTube. Now, all music videos will be classified the same way as films are.
The new feature means that Sony Music, Universal Music and Warner Music have to send their music videos to the British Board of Film Classification (BBFC). Only after BBFC’s classification music corporations will have a right to put their videos on YouTube and Vevo.
So far, only 132 music videos were submitted to BBFC. 56 of them are rated 12 and 53 can be watched after 15.
Dizzee Rascal’s Couple Of Stack is the only video that managed to get an 18 certificate. BBFC said it contains “strong bloody violence”, “gore” and “very strong language”.
Calvin Harris’s music video Open Wide got 15 certificate. It was described as containing much violence, sexual lyrics and strong language. BBFC described Jessie Ware’s Meet Me in the Middle as full of sexual references.
Artists from other countries, like Rihanna with her Bitch Better Have my Money won’t be rated. According to government, this new rule for British artists will “protect children from viewing inappropriate videos on the internet”.
A chief executive of the British Phonographic Industry said about the new introduction into music industry:
Britain is a world leader in making exciting and original music, in part because our artists have a freedom to express themselves that we rightly cherish