Those cows are real celebrities of a Chick-fil-A’s brand! These animals were introduced be the chicken chain together with the advice ‘Eat mor Chikin’ on a billboard in 1995. This campaign has been the most successful since that year.
Those cows are real celebrities of a Chick-fil-A’s brand! These animals were introduced by the chicken chain together with the advice ‘Eat mor Chikin’ on a billboard in 1995. This campaign has been the most successful since that year.
The main idea of Chick-fil-A’s commercial with the Holstein cows was that people had to eat more chicken so the cows could stay alive.
Besides, those cows also appeared on different promotional materials such as different commercials, billboards and advertisements. The Holstein animals were pictured holding signs with a numerous request to eat chicken instead of them.
The identities of those famous cows that have been taking part in the company’s commercials for the last 20 years were revealed by the company in a video.
The man who was responsible for those cows for the past 20 years is known as Cowboy Phil. During all that time he was working for Chick-fil-A and stated that despite the process of teaching cows to perform the tricks for commercials can sometimes be quite difficult, he really loves it.
Most tricks we teach, takes quite a while to do it.
– said Cowboy Phil and added that after successful performing cows always get a tasty reward.
When we did the parachuting cows, we had like three weeks to get them comfortable.
– he also stated and added that there is a cow, called Freedom, that has been starring in all those Chick-fil-A commercials for about 12 years and suffered a lot of challenging tasks.
Here is the famous commercial.
Among other cows Cowboy Phil also cares about Molly and Cat together with a calf named Freckles.
I think they like the cows because it’s so much different…There isn’t another commercial, ‘Don’t eat beef, eat chicken’. The spotted cows- I think they stand out more than just a regular beef cow
– admitted Phil.
The full video.