Warner Bros decides to rethink its promotional campaign

Warner Bros decides to rethink its promotional campaign

Warner Bros company is going to reconsider their promotional campaign for a new film ‘San Andreas’ after Nepal earthquake. Paul McGuire said that the film studio wants to be sure that those people…

Warner Bros company is going to reconsider their promotional campaign for a new film ‘San Andreas’ after Nepal earthquake.

Paul McGuire said that the film studio wants to be sure that those people who were influenced by the tragedy wouldn’t have any discomfort while watching the film.

About 5,500 people died due to the 7.8 powerful earthquake and thousands have been left homeless.

San Andreas, with The Rock in the mail role, describes California after a devastating earthquake. Scenes of falling down skyscrapers and a tsunami which demolishes everything, including San Francisco’s Golden Gate Bridge can be seen in the trailer.

The original release date is to be on 29 May although Warner Bros will rethink its marketing material.

From now on this material will include information about how to take part in relief efforts. The campaign will also give tips about preparing for natural disasters and supporting relief efforts in Nepal.

Time Warner, which is a parent company of Warner Bros, will match all donations which its employees make to relief the disaster.

According to trade paper Variety, San Andreas trailers and posters won’t be changed. However, Warner Bros is not the only one to reevaluate its plans after the natural disaster.

In September Universal Pictures is about to present a true story about a tragic expedition in 1996. The studio started thinking about making changes to a promotion after deaths of 19 people on Mount Everest on Saturday.

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