Spotify: a separate playlist for any part of your day

Spotify: a separate playlist for any part of your day

The popular music and video streaming service recently announced the launch of a new service. During today’s press conference with Spotify, it’s representative, the head of the user experience department

The popular music and video streaming service recently announced the launch of a new service.

Read more: Apple wants Spotify to abandon free streaming

During today’s press conference with Spotify, it’s representative, the head of the user experience department, Rochelle King took a word to talk about the new improvements in the system. The changes affected on the playlist and discovery functions, and they were based on the actions, users do every day.

Rochelle King

Rochelle King

The new feature is like Songza, but for the current moment. King named some of the new playlists like “Music to sing, while taking a shower” or “Music for early morning”. The songs in the playlist will be chosen basing on the user’s preferences and tastes, but also music will be added to the playlist by experts of the company, so the playlist will be dynamic, offering a user something new every time, he turns it on.

Spotify is seriously set to challenge new competitions. Except the new playlists feature, Spotify is planning to make its own, exclusive media content. Also, the famous video podcast service united with Nike to launch a new Spotify Running service. All these actions should help Spotify compete against Apple and Tidal.

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